Erica Moreti, Head of Strategy & Innovation and Physical/Connected Experience at EPAM Continuum discusses the third Consumer Unmasked report. EPAM surveyed 3,000 Americans, Britons, and Germans in late March and early April this year to understand how people are reacting to events as lockdowns end and global conflict appears to be on the rise. How are shoppers reacting, and will they give up the sustainable living priorities that were taking hold as the pandemic began? We talk about the role subscription services can play in reducing wasteful purchases and shipping-related greenhouse gas emissions.
Erica explains that the evolution of how people think and act when shopping is accelerating as new challenges reshape our values — change itself is becoming a familiar part of everyday life. Could that set the stage for a transition to a low-carbon, environmentally responsible economy? From the pandemic and political extremism to the Ukraine war and spikes in the price of gas, housing, and food, people have endured enough change for one of their great-grandparent’s lifetimes in less than half a decade. But events just keep coming. Can we use these disruptions to invent a better future? The fourth Consumers Unmasked survey will be released soon. You can find out more at www.epam.com